This is one of the absolute coolest things ever. No, seriously.
The experience begins when you receive the Make-My-Own-Monster Design Kit, that includes colored pencils, paper, and a detailed questionnaire. With this kit you create not only what the monster looks like, but you also create a story about the monster and describe his or her personality. Once you’ve completed the kit and sent it in, the designers at North American Bear Co. will faithfully reproduce your design as a plush monster, including a descriptive hang-tag that tells the story of your monster as you have described it and identifies you as the creator.
:: via BB-Blog