Mar
26

Brand Spirit

I’m completely intrigued by this project. Brand Spirit takes away all personality and just leaves functionality behind, right down to the design of the site.

“Brand Spirit: every day for 100 days, I will paint one branded object white, removing all visual branding, reducing the object to its purest form.¬†Each object may be purchased for less than $10, something I own, something another person gives me, or something I find.”

(via swissmiss)

2 Comments on “Brand Spirit”

  • adele

    Definitely highlights the importance of branding!
    Happy Monday hun xoxo
    http://www.intotheblonde.com/

    03-26-12 » 10:32 am »

  • Amanda

    this is a really beautiful project. i love all these clean white objects. very inspiring!

    03-26-12 » 3:18 pm »

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