Chapter 2 is a non-profit project of the Women’s Alliance which uses sales revenue to help provide professional attire and career skills training to low-income women seeking employment in the Miami area. As if that’s not enough, they also hope to give back to the community. They plan to do so by creating a store that is unlike any other resale and consignment store on the market today: with a modern and distinctive merchandising plan and a unique store layout, brand and atmosphere. Chapter 2 will be designed to look, feel and be different than any other out there. Click here if you’re in the Miami area and want to know how to help out.
This is an incredible project in and of itself, but what makes it go above and beyond in my eyes is the astounding design put into it by Minneapolis design firm Mono. They successfully took a project, albeit done before, and turned it into something eye-catching and attention grabbing. And also versatile: the Chapter 2 logo stickers used for stationary, hang tags, etc can be placed anywhere to make every piece of Chapter 2 individual and distinct.